FCB and Publicis (B): Managing Client and Country Diversity

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Supplement

Reference no. 9-393-100

Subject category: Strategy and General Management

Authors: Kalman D Applbaum (Harvard Business School); Rosabeth Kanter (Harvard Business School); Pamela Yatsko (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1993

Version: 10 November 1993

Length: 15 pages

Data source: Field research

Topics: Diversity; Organizational behavior analysis; Organizational culture; Corporate crime; Social security; Advertising; Corruption; International business; Partnerships; International marketing; Global corporate cultures; Joint ventures; Blue-sky laws; Working conditions; Problem solving

Tags: Berkeley Haas Center for Equity, Gender and Leadership (EGAL) Case Compendium: DEI focus

Share a link: https://casecent.re/p/45912

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Abstract

Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network.

Locations:

United States; France; Germany

Industry:

Advertising & public relations

Size:

USD341 million revenues

Other setting(s):

1987-1992