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Compact case
Supplement
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Reference no. 9-393-162
Subject category: Marketing
Authors: S Livesey
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 8 October 1993

Abstract

Describes McDonald''s announcements of its decision to change from polystyrene ''clamshells'' for its sandwich packaging to a new paper wrap. The teaching purpose is to illustrate communication issues connected with making an announcement about a potentially controversial topic, in this case involving the environmental effects of packaging.

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Abstract

Describes McDonald''s announcements of its decision to change from polystyrene ''clamshells'' for its sandwich packaging to a new paper wrap. The teaching purpose is to illustrate communication issues connected with making an announcement about a potentially controversial topic, in this case involving the environmental effects of packaging.

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