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Compact case
Supplement
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Reference no. 9-393-162
Subject category: Marketing
Authors: S Livesey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 8 October 1993
Length: 3 pages
Data source: Published sources
Topics: Environmental protection; Management communication; Non-profit organizations; Packaging; Plastics; Public relations; Social enterprise
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Abstract

Describes McDonald''s announcements of its decision to change from polystyrene ''clamshells'' for its sandwich packaging to a new paper wrap. The teaching purpose is to illustrate communication issues connected with making an announcement about a potentially controversial topic, in this case involving the environmental effects of packaging.
Teaching note
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Reference no. 5-393-161
Subject category: Marketing
Authors: S Livesey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 29 June 1993
Length: 17 pages
View full details
Case
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Reference no. 9-391-108
Subject category: Marketing
Authors: S Livesey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 30 June 1993
Length: 33 pages
Data source: Published sources
Topics: Environmental protection; Management communication; Non-profit organizations; Packaging; Plastics; Public relations; Social enterprise
View full details

About

Abstract

Describes McDonald''s announcements of its decision to change from polystyrene ''clamshells'' for its sandwich packaging to a new paper wrap. The teaching purpose is to illustrate communication issues connected with making an announcement about a potentially controversial topic, in this case involving the environmental effects of packaging.

Related

Teaching note
-
Reference no. 5-393-161
Subject category: Marketing
Authors: S Livesey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 29 June 1993
Length: 17 pages
View full details
Case
-
Reference no. 9-391-108
Subject category: Marketing
Authors: S Livesey (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1990
Version: 30 June 1993
Length: 33 pages
Data source: Published sources
Topics: Environmental protection; Management communication; Non-profit organizations; Packaging; Plastics; Public relations; Social enterprise
View full details