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Case
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Reference no. 9-394-012
Subject category: Strategy and General Management
Authors: Hugo ER Uyterhoeven (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 24 June 1994
Length: 18 pages
Data source: Field research
Topics: Succession planning; Management styles; Entrepreneurship; Management; Business policies; Organizational change; Strategy execution; Competitive strategy
Share a link: https://casecent.re/p/45936
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Abstract

Describes Nike's responses to market and competitive challenges as well as its attempts at an organizational transformation from unstructured entrepreneurial management to more formalized, professional management. Focuses on Phil Knight's leadership role.
Location:
Oregon
Industry:
Apparel industry
Size:
Large, USD1 billion revenues
Other setting(s):
1980
Teaching note
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Reference no. 5-395-223
Subject category: Strategy and General Management
Authors: Richard E Walton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 5 March 2008
Length: 12 pages
Data source: Field research
View full details

About

Abstract

Describes Nike's responses to market and competitive challenges as well as its attempts at an organizational transformation from unstructured entrepreneurial management to more formalized, professional management. Focuses on Phil Knight's leadership role.

Settings

Location:
Oregon
Industry:
Apparel industry
Size:
Large, USD1 billion revenues
Other setting(s):
1980

Related

Teaching note
-
Reference no. 5-395-223
Subject category: Strategy and General Management
Authors: Richard E Walton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 5 March 2008
Length: 12 pages
Data source: Field research
View full details