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Abridged version
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Reference no. 9-394-019
Published by: Harvard Business Publishing
Published in: 1993
Length: 12 pages
Data source: Field research

Abstract

Focuses in detail on implementing a corporate restructuring program in ABB''s German subsidiary. Special attention is given to Germany''s unique form of industrial governance. Two major problem areas, power plants and power transformers, are described in detail. ABB''s new policies, in terms of strategy, organization, behavior, and financial targets, are portrayed. How should the head of ABB Germany proceed?; Provides detailed focus on German industrial governance. Will the new ABB policies clash with Germany''s national and BBC''s corporate culture? Why are power plants and power transformers in deep trouble and what action can be taken? Does decentralization of the salesforce make sense? What are the challenges, opportunities, and risks facing ABB''s Germany country head? Will the new international matrix be a help or a hindrance?
Location:
Industry:
Size:
Large, 36,000 employees, USD3.5 billion revenues
Other setting(s):
1988

About

Abstract

Focuses in detail on implementing a corporate restructuring program in ABB''s German subsidiary. Special attention is given to Germany''s unique form of industrial governance. Two major problem areas, power plants and power transformers, are described in detail. ABB''s new policies, in terms of strategy, organization, behavior, and financial targets, are portrayed. How should the head of ABB Germany proceed?; Provides detailed focus on German industrial governance. Will the new ABB policies clash with Germany''s national and BBC''s corporate culture? Why are power plants and power transformers in deep trouble and what action can be taken? Does decentralization of the salesforce make sense? What are the challenges, opportunities, and risks facing ABB''s Germany country head? Will the new international matrix be a help or a hindrance?

Settings

Location:
Industry:
Size:
Large, 36,000 employees, USD3.5 billion revenues
Other setting(s):
1988

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