Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 3 January 1997
Length: 18 pages
Data source: Field research
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Abstract
An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating relationships with suppliers, customers, employees, and retailers. Its leader, Zaki Mystafa, has created a remarkable, flexible, and responsive organization. The case describes Mystafas's highly informal managerial style, and his skill at managing 'up' to his superiors at Corning.
Location:
Industry:
Size:
Fortune 500, USD60 million revenues
Other setting(s):
1983-1993
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 11 April 1995
Length: 17 pages
About
Abstract
An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating relationships with suppliers, customers, employees, and retailers. Its leader, Zaki Mystafa, has created a remarkable, flexible, and responsive organization. The case describes Mystafas's highly informal managerial style, and his skill at managing 'up' to his superiors at Corning.
Settings
Location:
Industry:
Size:
Fortune 500, USD60 million revenues
Other setting(s):
1983-1993
Related
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 11 April 1995
Length: 17 pages