Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 10 pages
Data source: Published sources
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Abstract
After many years as a German luxury car producer, Mercedes-Benz announced two major strategy shifts in 1992, toward a full line of automotive products and toward a globally diverse set of plans and activities. As part of this shift, Mercedes planned to build a major plant in Alabama for the manufacture of sports-utility vehicles.; Allows a discussion of a broad range of topics in global management, from factor input costs and exchange exposure, to designing a global organization, to social obligations of multinational firms.
Location:
Industry:
Size:
Large, 370,000 employees, USD65 billion revenues
Other setting(s):
1993
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 22 March 1994
Length: 10 pages
Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 30 November 1993
Length: 11 pages
Data source: Published sources
About
Abstract
After many years as a German luxury car producer, Mercedes-Benz announced two major strategy shifts in 1992, toward a full line of automotive products and toward a globally diverse set of plans and activities. As part of this shift, Mercedes planned to build a major plant in Alabama for the manufacture of sports-utility vehicles.; Allows a discussion of a broad range of topics in global management, from factor input costs and exchange exposure, to designing a global organization, to social obligations of multinational firms.
Settings
Location:
Industry:
Size:
Large, 370,000 employees, USD65 billion revenues
Other setting(s):
1993
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 22 March 1994
Length: 10 pages
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 30 November 1993
Length: 11 pages
Data source: Published sources