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Case
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Reference no. 9-494-020
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 12 August 1993
Length: 20 pages
Data source: Published sources

Abstract

Discusses Roger Smith''s tenure as Chief Executive Officer (CEO) of General Motors. Describes his vision for changing General Motors, and how he went about implementing that vision.
Location:
Industry:
Size:
Fortune 500, USD130 million revenues
Other setting(s):
1978-1992

About

Abstract

Discusses Roger Smith''s tenure as Chief Executive Officer (CEO) of General Motors. Describes his vision for changing General Motors, and how he went about implementing that vision.

Settings

Location:
Industry:
Size:
Fortune 500, USD130 million revenues
Other setting(s):
1978-1992

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