Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 4 August 1994
Length: 10 pages
Data source: Published sources
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Abstract
Describes the ways in which managers communicate the need to change, specifically the way in which they use vision, crisis, and transition as rhetorical strategies to mobilize change. Also discusses strategies used by those trying to resist change, setting up what may be considered a rhetorical contest that determines whether change is embraced or not.
Spanish language
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 4 August 1994
Revision date: 29-May-2019
Length: 11 pages
Data source: Published sources
About
Abstract
Describes the ways in which managers communicate the need to change, specifically the way in which they use vision, crisis, and transition as rhetorical strategies to mobilize change. Also discusses strategies used by those trying to resist change, setting up what may be considered a rhetorical contest that determines whether change is embraced or not.
Related
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 4 August 1994
Revision date: 29-May-2019
Length: 11 pages
Data source: Published sources