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Case
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Reference no. 9-593-008
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Susan P Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 5 November 1993
Length: 15 pages
Data source: Field research
Topics: Marketing planning; New product marketing; Pharmaceuticals; Pricing; Product lines; Sales forecasting
Share a link: https://casecent.re/p/46017
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Abstract

The marketing director of Warner-Lambert''s Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation.
Teaching note
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Reference no. 5-594-062
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 13 November 1995
Length: 11 pages
View full details
Case
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Reference no. 9-516-S02
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Susan P Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 4 November 1993
Revision date: 29-Apr-2019
Length: 16 pages
Data source: Field research
Topics: Forecasting; Marketing planning; New product marketing; Product lines; Pricing
View full details

About

Abstract

The marketing director of Warner-Lambert''s Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation.

Related

Teaching note
-
Reference no. 5-594-062
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 13 November 1995
Length: 11 pages
View full details
Case
-
Reference no. 9-516-S02
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Susan P Smith (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 4 November 1993
Revision date: 29-Apr-2019
Length: 16 pages
Data source: Field research
Topics: Forecasting; Marketing planning; New product marketing; Product lines; Pricing
View full details