Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 6 January 1998
Length: 31 pages
Data source: Field research
Abstract
Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins.; Analysis of three different markets and transferability from different geographic markets of marketing mix variables.
Spanish language
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Abstract
Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins.; Analysis of three different markets and transferability from different geographic markets of marketing mix variables.