Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 7 July 1995
Revision date: 15-Feb-2021
Share a link:
https://casecent.re/p/46024
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Top management of Univisa, the North American subsidiary of the Mexican media conglomerate Televisa, meet to determine how to pursue opportunities to serve the Spanish-speaking population in North America. They must determine how to relate Univisa's market penetration strategy in North America to the broader global expansion strategy of Televisa.
Location:
Industry:
Size:
Large, USD1 billion revenues
Other setting(s):
1992
About
Abstract
Top management of Univisa, the North American subsidiary of the Mexican media conglomerate Televisa, meet to determine how to pursue opportunities to serve the Spanish-speaking population in North America. They must determine how to relate Univisa's market penetration strategy in North America to the broader global expansion strategy of Televisa.
Settings
Location:
Industry:
Size:
Large, USD1 billion revenues
Other setting(s):
1992