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Compact case
Supplement
-
Reference no. 9-593-095
Subject category: Marketing
Authors: Gordon Swartz (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 15 June 1994
Length: 3 pages
Data source: Field research
Topics: Advertising; Communication strategy; Direct marketing; Distribution channels; Distribution planning; Industrial markets; Software
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Abstract

Describes the president''s decision regarding MathSoft''s marketing channels and communications methods, and the company''s sales results during the next five quarters. The (A) case market response model is also updated.
Case
-
Reference no. 9-593-094
Subject category: Marketing
Authors: Gordon Swartz (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 18 July 1994
Length: 24 pages
Data source: Field research
Topics: Communication strategy; Advertising media; Marketing channels; Product distribution; Target markets; Web and mobile applications
View full details

About

Abstract

Describes the president''s decision regarding MathSoft''s marketing channels and communications methods, and the company''s sales results during the next five quarters. The (A) case market response model is also updated.

Related

Case
-
Reference no. 9-593-094
Subject category: Marketing
Authors: Gordon Swartz (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 18 July 1994
Length: 24 pages
Data source: Field research
Topics: Communication strategy; Advertising media; Marketing channels; Product distribution; Target markets; Web and mobile applications
View full details