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Case
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Reference no. 9-593-097
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 24 July 1996
Length: 27 pages
Data source: Field research

Abstract

Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets.
Location:
Industry:
Other setting(s):
1993

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Abstract

Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets.

Settings

Location:
Industry:
Other setting(s):
1993

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