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Note
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Reference no. 9-593-105
Subject category: Marketing
Authors: David E Bell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 24 May 1994
Length: 4 pages
Topics: Consumer marketing; Retailing; Retailing industry
Share a link: https://casecent.re/p/46033
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Abstract

Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix.
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Abstract

Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix.

Related

Sorry, this product has no related items.