Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 12 September 1994
Length: 24 pages
Data source: Field research
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Abstract
Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization activities undertaken by the company.; Illustrates the steps needed to orchestrate successful new product commercialization.
Location:
Industry:
Size:
Fortune 500, USD750 million sales
Other setting(s):
1993
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 31 January 1995
Length: 7 pages
About
Abstract
Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization activities undertaken by the company.; Illustrates the steps needed to orchestrate successful new product commercialization.
Settings
Location:
Industry:
Size:
Fortune 500, USD750 million sales
Other setting(s):
1993
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 31 January 1995
Length: 7 pages