Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 12 September 1994
Length: 24 pages
Data source: Field research

Abstract

Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization activities undertaken by the company.; Illustrates the steps needed to orchestrate successful new product commercialization.
Location:
Size:
Fortune 500, USD750 million sales
Other setting(s):
1993

About

Abstract

Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization activities undertaken by the company.; Illustrates the steps needed to orchestrate successful new product commercialization.

Settings

Location:
Size:
Fortune 500, USD750 million sales
Other setting(s):
1993

Related