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Thumbnail image for product with reference number 9-594-010
Millipore New Product Commercialization: A Tale of Two New Products
Case
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Reference no. 9-594-010
Subject category: Marketing
Authors: Kevin Bartus (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 12 September 1994
Length: 24 pages
Data source: Field research
Topics: Instruments; Medical supplies; Product development; Product management; Research and development (R&D)
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Abstract

Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization activities undertaken by the company.; Illustrates the steps needed to orchestrate successful new product commercialization.
Location:
United States
Industry:
Analytical instruments
Size:
Fortune 500, USD750 million sales
Other setting(s):
1993
Thumbnail image for product with reference number 5-595-076
Millipore New Product Commercialization
Teaching note
-
Reference no. 5-595-076
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 31 January 1995
Length: 7 pages
View full details

About

Abstract

Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization activities undertaken by the company.; Illustrates the steps needed to orchestrate successful new product commercialization.

Settings

Location:
United States
Industry:
Analytical instruments
Size:
Fortune 500, USD750 million sales
Other setting(s):
1993

Related

Thumbnail image for product with reference number 5-595-076
Millipore New Product Commercialization
Teaching note
-
Reference no. 5-595-076
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 31 January 1995
Length: 7 pages
View full details