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Compact case
Supplement
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Reference no. 9-594-011
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 23 August 1993
Length: 5 pages
Data source: Field research
Topics: Advertising; Consumer marketing; International marketing; Marketing organization; Operations & processes; Packaging
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Abstract

Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization.
Location:
Switzerland
Industry:
Food
Size:
Fortune 500, 200,000 employees, USD30 billion sales
Other setting(s):
1991
Teaching note
-
Reference no. 5-598-101
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Christine Steinman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 10 February 1998
Length: 3 pages
View full details
Case
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Reference no. 9-585-013
Subject category: Marketing
Authors: Edward J Hoff (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 21 September 1993
Length: 29 pages
Data source: Field research
Topics: Advertising; Consumer marketing; Food; International marketing; Marketing organization; Operations management; Packaging
View full details

About

Abstract

Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization.

Settings

Location:
Switzerland
Industry:
Food
Size:
Fortune 500, 200,000 employees, USD30 billion sales
Other setting(s):
1991

Related

Teaching note
-
Reference no. 5-598-101
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Christine Steinman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 10 February 1998
Length: 3 pages
View full details
Case
-
Reference no. 9-585-013
Subject category: Marketing
Authors: Edward J Hoff (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1984
Version: 21 September 1993
Length: 29 pages
Data source: Field research
Topics: Advertising; Consumer marketing; Food; International marketing; Marketing organization; Operations management; Packaging
View full details