Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 August 1993
Length: 5 pages
Data source: Field research
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Abstract
Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization.
Location:
Industry:
Size:
Fortune 500, 200,000 employees, USD30 billion sales
Other setting(s):
1991
About
Abstract
Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization.
Settings
Location:
Industry:
Size:
Fortune 500, 200,000 employees, USD30 billion sales
Other setting(s):
1991