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Compact case
Supplement
-
Reference no. 9-594-019
Subject category: Marketing
Authors: Alvin J Silk (Harvard Business School); S Michael (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 4 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
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Abstract

Supplements the (A) case.
Teaching note
-
Reference no. 5-919-408
Subject category: Marketing
Authors: Alvin J Silk (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 28 January 2019
Length: 18 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-504-S16
Spanish language
Subject category: Marketing
Authors: Alvin J Silk (Harvard Business School); S Michael (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 25 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Case
-
Reference no. 9-594-001
Subject category: Marketing
Authors: Alvin J Silk (Harvard Business School); Steven C Michael (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 24 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Compact case
Supplement
-
Reference no. 9-507-S12
Spanish language
Subject category: Marketing
Authors: Alvin J Silk (Harvard Business School); S Michael (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 5 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details

About

Abstract

Supplements the (A) case.

Related

Teaching note
-
Reference no. 5-919-408
Subject category: Marketing
Authors: Alvin J Silk (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 28 January 2019
Length: 18 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-504-S16
Spanish language
Subject category: Marketing
Authors: Alvin J Silk (Harvard Business School); S Michael (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 25 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Case
-
Reference no. 9-594-001
Subject category: Marketing
Authors: Alvin J Silk (Harvard Business School); Steven C Michael (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 24 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Compact case
Supplement
-
Reference no. 9-507-S12
Spanish language
Subject category: Marketing
Authors: Alvin J Silk (Harvard Business School); S Michael (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 5 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details