Loctite Corporation: International Distribution

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 9-594-021

Subject category: Marketing

Authors: John A Quelch (Harvard Business School); David J Arnold (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1993

Version: 1 December 1997

Length: 20 pages

Data source: Field research

Topics: Distribution; Distribution planning; International marketing; Target markets; Industrial goods

Share a link: https://casecent.re/p/46046

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

Loctite Corporation, dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor, or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong, and possibly other markets. Loctite has a varied portfolio of international distribution arrangements, and experience on which to base this decision.

Location:

Asia

Industry:

Adhesive and sealants

Size:

3,700 employees, USD608 million revenues

Other setting(s):

1992