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Case
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Reference no. 9-594-026
Subject category: Marketing
Authors: David E Bell (Harvard Business School); Walter J. Salmon (Harvard Business School); Dinny Starr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 28 September 1994
Length: 34 pages
Data source: Field research
Topics: Advertising strategy; Consumer marketing; Marketing strategy; Retailing; Sales promotions; Supermarkets
Share a link: https://casecent.re/p/46049
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Abstract

Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via point-of-sale technology at the supermarket register. Catalina is currently trying to decide where and how to expand its operations. The teaching purpose is to discuss the issues of effective supermarket advertising, new advertising and information gathering technology, and potential expansion options for Catalina.
Teaching note
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Reference no. 5-595-093
Subject category: Marketing
Authors: David E Bell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 23 February 1995
Length: 4 pages
Data source: Field research
View full details

About

Abstract

Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via point-of-sale technology at the supermarket register. Catalina is currently trying to decide where and how to expand its operations. The teaching purpose is to discuss the issues of effective supermarket advertising, new advertising and information gathering technology, and potential expansion options for Catalina.

Related

Teaching note
-
Reference no. 5-595-093
Subject category: Marketing
Authors: David E Bell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 23 February 1995
Length: 4 pages
Data source: Field research
View full details