Marsh Supermarkets, Inc (A): The Marsh Super Study

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Case

Reference no. 9-594-042

Subject category: Marketing

Authors: Raymond R Burke (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1993

Version: 7 March 1995

Length: 20 pages

Data source: Field research

Topics: Market research; Consumer behavior; Sales promotions; Marketing strategy

Share a link: https://casecent.re/p/46052

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Abstract

In response to recent trends in grocery retailing, Marsh Supermarkets has completed an intensive 65-week study of the activity at 5 superstores in the midwest United States. The study tracked the sales, profits, space and promotion dynamics of the entire store: dry grocery, general merchandise, health and beauty care, and perishables. (This data is provided in the case exhibits.) Management hoped the study would provide insights on how and why products sell, identify product categories of greatest strategic importance, and spot inefficiencies in store operations.

Location:

Indiana

Industries:

Grocery stores; Retail trade

Size:

USD1 billion revenues

Other setting(s):

1991