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Case
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Reference no. 9-594-056
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 1 December 2003
Length: 20 pages
Data source: Field research

Abstract

The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company''s growth, especially in international markets, and to add value to customers. The teaching purpose is to explore the evolution of the corporate structure as international sales become a progressively larger percentage of total operations.
Location:
Industry:
Size:
Fortune 500, USD1.7 billion revenues
Other setting(s):
1992

About

Abstract

The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company''s growth, especially in international markets, and to add value to customers. The teaching purpose is to explore the evolution of the corporate structure as international sales become a progressively larger percentage of total operations.

Settings

Location:
Industry:
Size:
Fortune 500, USD1.7 billion revenues
Other setting(s):
1992

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