Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 1 December 2003
Length: 20 pages
Data source: Field research
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Abstract
The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company''s growth, especially in international markets, and to add value to customers. The teaching purpose is to explore the evolution of the corporate structure as international sales become a progressively larger percentage of total operations.
Location:
Industry:
Size:
Fortune 500, USD1.7 billion revenues
Other setting(s):
1992
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 10 March 1998
Length: 8 pages
About
Abstract
The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company''s growth, especially in international markets, and to add value to customers. The teaching purpose is to explore the evolution of the corporate structure as international sales become a progressively larger percentage of total operations.
Settings
Location:
Industry:
Size:
Fortune 500, USD1.7 billion revenues
Other setting(s):
1992
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 10 March 1998
Length: 8 pages