More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-594-056
Subject category: Marketing
Authors: Nathalie Laidler-Kylander (Harvard Business School); John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 1 December 2003
Length: 20 pages
Data source: Field research
Topics: International marketing; Marketing organization; Marketing strategy; Medical supplies
Share a link: https://casecent.re/p/46058
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company''s growth, especially in international markets, and to add value to customers. The teaching purpose is to explore the evolution of the corporate structure as international sales become a progressively larger percentage of total operations.
Location:
United States
Industry:
Eyewear
Size:
Fortune 500, USD1.7 billion revenues
Other setting(s):
1992
Teaching note
-
Reference no. 5-598-103
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 10 March 1998
Length: 8 pages
View full details

About

Abstract

The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company''s growth, especially in international markets, and to add value to customers. The teaching purpose is to explore the evolution of the corporate structure as international sales become a progressively larger percentage of total operations.

Settings

Location:
United States
Industry:
Eyewear
Size:
Fortune 500, USD1.7 billion revenues
Other setting(s):
1992

Related

Teaching note
-
Reference no. 5-598-103
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 10 March 1998
Length: 8 pages
View full details