Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Length: 21 pages
Data source: Field research
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https://casecent.re/p/46074
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Abstract
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers'' (and potential customers'') shopping habits, thus making future customer acquisition more efficient. Helpful for teaching the power of database management in a ''future perfect'' context.
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Abstract
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers'' (and potential customers'') shopping habits, thus making future customer acquisition more efficient. Helpful for teaching the power of database management in a ''future perfect'' context.