Product details

The vice president of operations at Kuman Educational Institute USA is faced with the pressures of transferring a successful Japanese educational service concept to the United States. Kumon, a for-profit after-school supplementary educative center, specializes in teaching math to children. A highly successful model in Japan, Kumon has yet to be profitable in its 10 years in the United States, though significant progress has been made in the past 5 years. The founder is not satisfied with the results thus far and wants faster growth. In light of an upcoming meeting with Japan headquarters, the vice president reviews potential strategies for positioning, marketing, and franchising to grow Kumon.; To present the managerial challenges facing the development of a Japanese educational service concept in the United States and to focus on whether and how the service concept and service delivery system should be modified to meet the U.S. marketplace.