Product details

In 1991, Bill George, CEO of Medtronic, the world''s largest manufacturer of pacemakers, was evaluating his strategic options in light of the changing economic environment. In the United States, Europe, and Japan, governments were considering regulatory changes to reduce health care expenditures, including reduction in pacemaker prices. The case outlines Medtronics development of the cardiac pacemaker and its diversified businesses. It then examines Medtronic''s pacemaker operations and the changing health care environment in the United States, Europe, and Japan. The teaching purpose is to highlight the impact of government policy on business strategy. Enables students to compare cross-national regulatory differences and to develop an integrated business and political strategy.