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Case
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Reference no. 9-793-060
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 28 March 1995
Length: 23 pages
Data source: Field research

Abstract

On November 9, 1987, the Government of India''s Project Approval Board approved PepsiCo''s second proposal to enter the country. The package that had been approved differed substantially, however, from the one that Pepsi and its local partners had proposed more than a year earlier. Pepsi estimated that the implied changes in project scope would increase the joint venture''s initial investment requirements from about Rs. 200 million to Rs. 800 million, once start-up costs were taken into account.
Location:
Industry:
Size:
Fortune 500, USD3 billion revenues
Other setting(s):
1987

About

Abstract

On November 9, 1987, the Government of India''s Project Approval Board approved PepsiCo''s second proposal to enter the country. The package that had been approved differed substantially, however, from the one that Pepsi and its local partners had proposed more than a year earlier. Pepsi estimated that the implied changes in project scope would increase the joint venture''s initial investment requirements from about Rs. 200 million to Rs. 800 million, once start-up costs were taken into account.

Settings

Location:
Industry:
Size:
Fortune 500, USD3 billion revenues
Other setting(s):
1987

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