Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 28 March 1995
Length: 23 pages
Data source: Field research
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Abstract
On November 9, 1987, the Government of India''s Project Approval Board approved PepsiCo''s second proposal to enter the country. The package that had been approved differed substantially, however, from the one that Pepsi and its local partners had proposed more than a year earlier. Pepsi estimated that the implied changes in project scope would increase the joint venture''s initial investment requirements from about Rs. 200 million to Rs. 800 million, once start-up costs were taken into account.
Location:
Industry:
Size:
Fortune 500, USD3 billion revenues
Other setting(s):
1987
About
Abstract
On November 9, 1987, the Government of India''s Project Approval Board approved PepsiCo''s second proposal to enter the country. The package that had been approved differed substantially, however, from the one that Pepsi and its local partners had proposed more than a year earlier. Pepsi estimated that the implied changes in project scope would increase the joint venture''s initial investment requirements from about Rs. 200 million to Rs. 800 million, once start-up costs were taken into account.
Settings
Location:
Industry:
Size:
Fortune 500, USD3 billion revenues
Other setting(s):
1987