Executone Information Systems, Inc

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Case

Reference no. 9-793-140

Subject category: Strategy and General Management

Authors: Sarah Mavrinac (Harvard Business School); Anita McGahan (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1993

Version: 20 March 1994

Length: 20 pages

Data source: Field research

Topics: Business policy; Competition; Decision making; Strategy formulation

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Abstract

Executone has posted low returns in 1992 in the face of intense competition from AT&T and Northern Telecom, its principal rivals. Alan Kessman, president and CEO, is considering whether mid-course adjustments in strategy are necessary in the firm's telecommunications hardware and software businesses. Diagnosis of strategic issues in both the internal and external environment is a prerequisite to establishing a plan of action. Designed to illustrate concepts in strategy identification, evaluation, and formulation.

Location:

United States

Industries:

Regulation; Telecommunications

Size:

Mid-size, 2,000 employees, USD300 million revenues

Other setting(s):

1993