Retail in Mexico - 1993 - The Case Centre

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Case

Reference no. 9-793-144

Subject category: Economics, Politics and Business Environment

Authors: David B Yoffie (Harvard Business School); Charles M La Follette (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1993

Version: 28 September 1993

Length: 21 pages

Data source: Published sources

Topics: Industry analysis; Mexico; Retailing; Strategy formulation

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Abstract

In the wake of NAFTA, US retail firms begin to see Mexico as an attractive market for international expansion. This case examines the structure of Mexico''s volume retail (grocery, discount, warehouse club, hypermarket) industry, the joint ventures between US and Mexican firms, and the prospects for the future.

Location:

Mexico

Industry:

Retail

Other setting(s):

1993