Edgar J Scherick Associates

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Case

Reference no. 9-894-001

Subject category: Case Method and Specialist Management Disciplines

Authors: George Wu (Harvard Business School); Cynthia Wachtell (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1993

Version: 23 November 1993

Length: 9 pages

Data source: Field research

Topics: Forecasting; Regression analysis; Decision making

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Abstract

Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is worthwhile to pay for the option for the rights to fact-based movies.

Location:

California

Industry:

Entertainment, music

Size:

10 employees

Other setting(s):

1993