Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 22 November 1993
Length: 9 pages
Data source: Generalised experience
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Abstract
Colonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising contract or a sliding-scale contract.
Location:
Industries:
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 25 January 1996
Length: 10 pages
Spanish language
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 22 November 1993
Revision date: 9-May-2019
Length: 13 pages
Data source: Generalised experience
About
Abstract
Colonial Broadcasting, a major American television network, must determine whether fact-based television movies garner higher Nielsen ratings than movies based on fictional concepts. Furthermore, the network must decide whether to accept a fixed-fee advertising contract or a sliding-scale contract.
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Location:
Industries:
Related
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 25 January 1996
Length: 10 pages
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 22 November 1993
Revision date: 9-May-2019
Length: 13 pages
Data source: Generalised experience