Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Length: 20 pages
Data source: Field research
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https://casecent.re/p/46144
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Abstract
Faced with the need to reorganize completely its inefficient advertising art department, the Washington Post''s design manager and team introduce new technology while carefully managing critical human resources issues. While downsizing the operation, they integrate typographers and graphic artists into a more effective, higher quality operation that satisfies employees and pleases both customers and management. The case focuses on several decisions the design manager needs to make in the midst of this transition.
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Abstract
Faced with the need to reorganize completely its inefficient advertising art department, the Washington Post''s design manager and team introduce new technology while carefully managing critical human resources issues. While downsizing the operation, they integrate typographers and graphic artists into a more effective, higher quality operation that satisfies employees and pleases both customers and management. The case focuses on several decisions the design manager needs to make in the midst of this transition.