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Case
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Reference no. 9-391-179
Subject category: Strategy and General Management
Authors: Michael E Porter (Harvard Business School); R Wayland (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 12 October 1994
Length: 26 pages
Data source: Published sources
Topics: Industry structure; Corporate strategy; Advertising; Marketing channels; Competition; Brands
Share a link: https://casecent.re/p/46164
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Abstract

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also profiles industry developments, including the Pepsi Challenge, the reformulation of Coca- Cola, and the consolidation of the bottler network. Provides a teaching vehicle for analysis of competitors and strategic rivalry. An updated and revised version of an earlier case.
Teaching note
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Reference no. 5-392-053
Subject category: Strategy and General Management
Authors: Francis J Aguilar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 7 January 1992
Length: 8 pages
View full details

About

Abstract

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also profiles industry developments, including the Pepsi Challenge, the reformulation of Coca- Cola, and the consolidation of the bottler network. Provides a teaching vehicle for analysis of competitors and strategic rivalry. An updated and revised version of an earlier case.

Related

Teaching note
-
Reference no. 5-392-053
Subject category: Strategy and General Management
Authors: Francis J Aguilar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 7 January 1992
Length: 8 pages
View full details