Published by:
Harvard Business Publishing
Length: 9 pages
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Abstract
In "From Value Chain to Value Constellation: Designing Interactive Strategy," Reprint #93408, Richard Normann and Rafael Ramirez argue that successful companies increasingly do not just add value, they reinvent it. The key strategic task is to reconfigure roles and relationships among a constellation of actors--in order to mobilize the creation of value in new forms and by new players. Normann and Ramirez''s concept of the value constellation elicited a broad range of commentaries. In this follow up from the "Perspectives" column, nine experts consider this new model and comment on the authors'' argument. Normann and Ramirez then offer a general response.
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Abstract
In "From Value Chain to Value Constellation: Designing Interactive Strategy," Reprint #93408, Richard Normann and Rafael Ramirez argue that successful companies increasingly do not just add value, they reinvent it. The key strategic task is to reconfigure roles and relationships among a constellation of actors--in order to mobilize the creation of value in new forms and by new players. Normann and Ramirez''s concept of the value constellation elicited a broad range of commentaries. In this follow up from the "Perspectives" column, nine experts consider this new model and comment on the authors'' argument. Normann and Ramirez then offer a general response.