Product details

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Case
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Reference no. 9-293-084
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 30 August 2001

Abstract

In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public offering of Eskimo Pie shares. The case analyzes this decision.
Location:
Size:
USD60 million revenues, 100 employees
Other setting(s):
1991

About

Abstract

In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public offering of Eskimo Pie shares. The case analyzes this decision.

Settings

Location:
Size:
USD60 million revenues, 100 employees
Other setting(s):
1991

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