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Case
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Reference no. 9-392-045
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 16 April 1996

Abstract

The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry: college, elementary and high school, testing, medical, scientific/technical, legal, trade, and international. Case information and exhibits rely primarily on consultant reports. For each segment, the consultants have identified key trends and key success factors, as well as HBJ's competitive position and performance. Increased industry concentration and technological changes receive special attention.
Location:
Size:
Fortune 500, 6,400 employees, USD1.3 billion revenues
Other setting(s):
1990-1991

About

Abstract

The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry: college, elementary and high school, testing, medical, scientific/technical, legal, trade, and international. Case information and exhibits rely primarily on consultant reports. For each segment, the consultants have identified key trends and key success factors, as well as HBJ's competitive position and performance. Increased industry concentration and technological changes receive special attention.

Settings

Location:
Size:
Fortune 500, 6,400 employees, USD1.3 billion revenues
Other setting(s):
1990-1991

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