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Supplement
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Reference no. 9-392-101
Subject category: Strategy and General Management
Authors: Hugo ER Uyterhoeven (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 23 March 1998
Length: 16 pages
Data source: Field research
Topics: Business policies; International business; Investment management; Leadership; Marketing strategy; Multinational corporations; Organizational structure and design; Politics; Production; Personal growth and transformation
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Abstract

Should General Motors make a strategic manufacturing investment in East Germany after becoming number one in this market through an aggressive marketing strategy? The proposal, dependent on government assistance and based on a number of uncertain economic assumptions, seeks to introduce Japanese manufacturing methods into East Germany. How and why did Opel achieve market leadership in Volkswagen's back yard? Are the assumptions and objectives of the East German manufacturing investment reasonable?
Location:
Germany
Industry:
Automotive industry
Size:
Large, 55,000 employees, USD12 billion revenues
Other setting(s):
1990
Teaching note
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Reference no. 5-395-098
Subject category: Strategy and General Management
Authors: Hugo ER Uyterhoeven (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 11 May 1995
Length: 23 pages
View full details

About

Abstract

Should General Motors make a strategic manufacturing investment in East Germany after becoming number one in this market through an aggressive marketing strategy? The proposal, dependent on government assistance and based on a number of uncertain economic assumptions, seeks to introduce Japanese manufacturing methods into East Germany. How and why did Opel achieve market leadership in Volkswagen's back yard? Are the assumptions and objectives of the East German manufacturing investment reasonable?

Settings

Location:
Germany
Industry:
Automotive industry
Size:
Large, 55,000 employees, USD12 billion revenues
Other setting(s):
1990

Related

Teaching note
-
Reference no. 5-395-098
Subject category: Strategy and General Management
Authors: Hugo ER Uyterhoeven (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 11 May 1995
Length: 23 pages
View full details