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Case
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Reference no. 9-392-108
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 19 October 1994
Length: 27 pages
Data source: Field research

Abstract

Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its consumer products division, the division''s overseas manufacturing strategy, the Mexican economy, and the country''s macquilodora program. Encourages students to analyze where a company''s and an executive''s responsibilities lie in making a complex plant-siting decision involving overseas operations, and in making decisions about pay, benefits, bribery, gender-based hiring, waste disposal, and so forth in operating in developing countries.
Size:
Large, 500,000 employees, USD70 billion revenues
Other setting(s):
1988-1991

About

Abstract

Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its consumer products division, the division''s overseas manufacturing strategy, the Mexican economy, and the country''s macquilodora program. Encourages students to analyze where a company''s and an executive''s responsibilities lie in making a complex plant-siting decision involving overseas operations, and in making decisions about pay, benefits, bribery, gender-based hiring, waste disposal, and so forth in operating in developing countries.

Settings

Size:
Large, 500,000 employees, USD70 billion revenues
Other setting(s):
1988-1991

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