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Case
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Reference no. 9-392-122
Subject category: Economics, Politics and Business Environment
Authors: James E Austin (Harvard Business School); N Gokgur (Harvard Business School); Helen Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 25 June 1993
Length: 29 pages
Data source: Field research
Topics: Automobiles; Developing countries; International business; International trade; South America
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Abstract

In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government''s trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex political and economic environment and strong competition from the existing automobile producers. Presents the business challenges and opportunities accompanying trade liberalization. Reveals the competitive dynamics in environments undergoing economic transformation.
Teaching note
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Reference no. 5-392-123
Subject category: Economics, Politics and Business Environment
Authors: Helen Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 1 June 1992
Length: 17 pages
View full details

About

Abstract

In an effort to capitalize on the entrepreneurial opportunity presented by the Brazilian government''s trade liberalization, a Panamanian automobile trading company launched a business of importing the Russian made Lada cars into Brazil. The company confronts a complex political and economic environment and strong competition from the existing automobile producers. Presents the business challenges and opportunities accompanying trade liberalization. Reveals the competitive dynamics in environments undergoing economic transformation.

Related

Teaching note
-
Reference no. 5-392-123
Subject category: Economics, Politics and Business Environment
Authors: Helen Shapiro (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 1 June 1992
Length: 17 pages
View full details