Adam Opel AG (A), Supplement

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Compact case

Supplement

Reference no. 9-392-127

Subject category: Strategy and General Management

Authors: Hugo ER Uyterhoeven (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1992

Version: 28 July 1993

Length: 2 pages

Data source: Field research

Topics: Business and Government relations; Business policies; Change management; International business; Leadership; Multinational corporations

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Abstract

Describes political and economic developments that completely change the assumptions on which the strategic options in the (A) case were based. This requires a fundamental reconsideration of the economic/political, strategic, and organizational dimensions and the options. In addition, the head of Opel wants to become number one in East Germany in spite of its formidable local competitor, Volkswagen.

Location:

Germany

Industry:

Automotive industry