Jan Carlzon: CEO at SAS (B)

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Compact case

Supplement

Reference no. 9-392-150

Subject category: Human Resource Management / Organisational Behaviour

Authors: Christopher A Bartlett (Harvard Business School); Kenton W Elderkin (Harvard Business School); Barbara Feinberg (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1992

Version: 12 May 1993

Length: 3 pages

Data source: Published sources

Topics: Acquisition; Business policy; Financial crisis; Human resource management; Implementing strategy; Leadership; Planning; Strategic alliances; Strategy formulation

Share a link: https://casecent.re/p/46312

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Abstract

Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in- class handout to highlight the long-term management commitment required to realign and inspire an organization to a new strategic mission. Allows a more balanced appraisal of Carlzon's leadership abilities and limitations.

Locations:

Denmark; Norway; Sweden

Industry:

Airlines