Otis Pacific Asia Operations (A): National Challenges

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Case

Reference no. 9-393-009

Subject category: Strategy and General Management

Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Michael Yoshino (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1992

Version: 28 August 1992

Length: 23 pages

Data source: Field research

Topics: Change management; Competition; Competitive advantage; Goals; Implementing strategy; International business; Marketing strategy; Network effects; Organizational design; Strategy formulation; Technology

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Abstract

Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the region. Designed to give students appreciation of operating in the heterogeneous Asian environment in highly competitive markets.

Locations:

Asia; Hong Kong; India; Japan; Malaysia

Industries:

Machinery; Manufacturing

Size:

Fortune 500, USD2 billion revenues

Other setting(s):

1992