Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 22 pages
Data source: Field research
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https://casecent.re/p/46319
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Abstract
ACCOR, a French-based lodging and restaurant company, is described from its founding in 1967 to its 1990 acquisition of Motel 6. Particular attention is devoted to ACCOR''s co-chairmen, Paul Dubrule and Gerard Pelisson, and the management policies they have put in place. ACCOR''s venture into North America raises strategic, organizational, and integration challenges.
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Abstract
ACCOR, a French-based lodging and restaurant company, is described from its founding in 1967 to its 1990 acquisition of Motel 6. Particular attention is devoted to ACCOR''s co-chairmen, Paul Dubrule and Gerard Pelisson, and the management policies they have put in place. ACCOR''s venture into North America raises strategic, organizational, and integration challenges.