Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 22 September 1992
Length: 32 pages
Data source: Field research
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Abstract
Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess whether progress is being made.
Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 15 July 1993
Length: 7 pages
About
Abstract
Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess whether progress is being made.
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Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 15 July 1993
Length: 7 pages