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Compact case
Supplement
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Reference no. 9-592-093
Subject category: Marketing
Authors: Anirudh Dhebar
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 16 February 1995
Length: 3 pages
Data source: Published sources
Topics: Communications equipment; Electronics; Innovation; New product marketing; Product lines; Product planning & policy; Technological change
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Abstract

Illustrates organizational and industry-wide inertia to a change that threatens the status quo. Also reinforces the message that those most willing to encourage change are either the proponents of change or those who are locked out from the existing system.
Teaching note
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Reference no. 5-594-072
Subject category: Marketing
Authors: Anirudh Dhebar
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 25 January 1995
Length: 14 pages
View full details
Case
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Reference no. 9-592-092
Subject category: Marketing
Authors: Anirudh Dhebar
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 13 June 1995
Length: 16 pages
Data source: Published sources
Topics: Communications equipment; Electronics; Innovation; New product marketing; Product lines; Product planning & policy; Technological change
View full details

About

Abstract

Illustrates organizational and industry-wide inertia to a change that threatens the status quo. Also reinforces the message that those most willing to encourage change are either the proponents of change or those who are locked out from the existing system.

Related

Teaching note
-
Reference no. 5-594-072
Subject category: Marketing
Authors: Anirudh Dhebar
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 25 January 1995
Length: 14 pages
View full details
Case
-
Reference no. 9-592-092
Subject category: Marketing
Authors: Anirudh Dhebar
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 13 June 1995
Length: 16 pages
Data source: Published sources
Topics: Communications equipment; Electronics; Innovation; New product marketing; Product lines; Product planning & policy; Technological change
View full details