Product details

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Compact case
Supplement
-
Reference no. 9-592-093
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 16 February 1995

Abstract

Illustrates organizational and industry-wide inertia to a change that threatens the status quo. Also reinforces the message that those most willing to encourage change are either the proponents of change or those who are locked out from the existing system.

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Abstract

Illustrates organizational and industry-wide inertia to a change that threatens the status quo. Also reinforces the message that those most willing to encourage change are either the proponents of change or those who are locked out from the existing system.

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