The Introduction of FM Radio (C): The Empires Strike Back

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Compact case

Supplement

Reference no. 9-592-094

Subject category: Marketing

Authors: Anirudh Dhebar (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1992

Version: 16 February 1995

Length: 3 pages

Data source: Published sources

Topics: Innovation; New product marketing; Product lines; Product planning & policy; Technological change

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Abstract

Describes the concluding and bitter fight between Armstrong and the established radio manufacturing and broadcasting industry over the new, incompatible, and yet irrepressible FM technology. Illustrates the struggle between a corporation and an established system and individual champions of change. In addition, underscores the tensions that can arise in the context of personal ambitions, uncompromising attitudes, personal relationships, and corporate interests. Must be used with: 'Introduction of FM Radio (A): Finally, A 'Staticless' Radio'.

Industries:

Broadcasting; Communications equipment; Electronic components; Manufacturing