Product details

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Case
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Reference no. 9-593-009
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 22 December 1992
Length: 17 pages
Data source: Field research

Abstract

Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent.
Location:
Industry:
Size:
USD1 billion revenues
Other setting(s):
1989

About

Abstract

Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent.

Settings

Location:
Industry:
Size:
USD1 billion revenues
Other setting(s):
1989

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