More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-593-011
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Greg Conley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 24 November 1997
Length: 22 pages
Data source: Field research
Topics: Air freight service; International marketing; Pricing; Subsidiaries
Share a link: https://casecent.re/p/46351
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country.
Location:
Global
Industry:
Air express
Size:
Large, USD2 billion revenues
Other setting(s):
1991
Teaching note
-
Reference no. 5-594-094
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 12 January 1994
Length: 12 pages
View full details
Case
-
Reference no. 9-503-S04
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Greg Conley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 24 November 1997
Length: 24 pages
Data source: Field research
Topics: International marketing; Subsidiaries; Pricing
View full details

About

Abstract

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country.

Settings

Location:
Global
Industry:
Air express
Size:
Large, USD2 billion revenues
Other setting(s):
1991

Related

Teaching note
-
Reference no. 5-594-094
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 12 January 1994
Length: 12 pages
View full details
Case
-
Reference no. 9-503-S04
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Greg Conley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 24 November 1997
Length: 24 pages
Data source: Field research
Topics: International marketing; Subsidiaries; Pricing
View full details