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Case
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Reference no. 9-593-043
Subject category: Marketing
Authors: Walter J. Salmon (Harvard Business School); David S Wylie (Babson College)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 17 July 2001
Length: 34 pages
Data source: Published sources
Topics: Advertising
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Abstract

Explores the circumstances under which a specialty store chain can profitably engage in large-scale non-price advertising.
Location:
California
Size:
USD2.5 billion revenues
Other setting(s):
1980-1992
Case
-
Reference no. 9-503-S42
Spanish language
Subject category: Marketing
Authors: Walter J. Salmon (Harvard Business School); David S Wylie (Babson College)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 17 July 2001
Length: 34 pages
Data source: Published sources
Topics: Advertising
View full details

About

Abstract

Explores the circumstances under which a specialty store chain can profitably engage in large-scale non-price advertising.

Settings

Location:
California
Size:
USD2.5 billion revenues
Other setting(s):
1980-1992

Related

Case
-
Reference no. 9-503-S42
Spanish language
Subject category: Marketing
Authors: Walter J. Salmon (Harvard Business School); David S Wylie (Babson College)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 17 July 2001
Length: 34 pages
Data source: Published sources
Topics: Advertising
View full details