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Case

Reference no. 9-692-078

Subject category: Production and Operations Management

Authors: Steven C Wheelwright (Harvard Business School); William Kennedy (Harvard Business School); Steven Zuckerman (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1992

Version: 19 March 1992

Length: 32 pages

Data source: Field research

Topics: Product design; Product development; Product introduction; Project management; Semiconductors; Silicon Valley

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Abstract

Describes three subsequent generations of product development effort at an equipment firm supplying the semiconductor industry. The firm is partway into the third generation development and must decide whether and how to accelerate product development to respond to competitive pressures.

Location:

California

Industry:

Semiconductors

Other setting(s):

1986