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Prize winner
Case
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Reference no. 9-693-013
Subject category: Case Method and Specialist Management Disciplines
Authors: Gary W Loveman (Harvard Business School); Leonard Schlesinger (Harvard Business School); Robert N Anthony (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 4 June 1993
Length: 23 pages
Data source: Published sources
Topics: International business; Service management
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Abstract

The Walt Disney Co theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of Euro Disney in France, however, there has become reason to doubt the international appeal of the formula. The case documents issues involved with Euro Disney. Examines the transferability of a successful service concept across international boundaries.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 1992.

Geographical setting

Region:
Europe
Country:
France

Featured company

The Walt Disney Company
Employees:
10000+
Turnover:
USD 1 billion
Industry:
Arts, entertainment & sports
Teaching note
-
Reference no. 5-693-082
Subject category: Case Method and Specialist Management Disciplines
Authors: Gary W Loveman (Harvard Business School); Robert N Anthony (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1993
Length: 12 pages
View full details
Case
-
Reference no. 9-605-S07
Spanish language
Subject category: Case Method and Specialist Management Disciplines
Authors: Gary W Loveman (Harvard Business School); Leonard Schlesinger (Harvard Business School); Robert N Anthony (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 4 June 1993
Length: 22 pages
Data source: Published sources
Topics: International business; Service management
View full details
Case
-
Reference no. 9A95GC10
Simplified Chinese language
Subject category: Case Method and Specialist Management Disciplines
Authors: Harry Lane (Ivey Business School, Western University); David Ager (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 1995-03-31
Length: 8 pages
Data source: Published sources
Topics: International marketing; Human resources management (HRM); Real estate
View full details

About

Abstract

The Walt Disney Co theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of Euro Disney in France, however, there has become reason to doubt the international appeal of the formula. The case documents issues involved with Euro Disney. Examines the transferability of a successful service concept across international boundaries.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 1992.

Geographical setting

Region:
Europe
Country:
France

Featured company

The Walt Disney Company
Employees:
10000+
Turnover:
USD 1 billion
Industry:
Arts, entertainment & sports

Related

Teaching note
-
Reference no. 5-693-082
Subject category: Case Method and Specialist Management Disciplines
Authors: Gary W Loveman (Harvard Business School); Robert N Anthony (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1993
Length: 12 pages
View full details
Case
-
Reference no. 9-605-S07
Spanish language
Subject category: Case Method and Specialist Management Disciplines
Authors: Gary W Loveman (Harvard Business School); Leonard Schlesinger (Harvard Business School); Robert N Anthony (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 4 June 1993
Length: 22 pages
Data source: Published sources
Topics: International business; Service management
View full details
Case
-
Reference no. 9A95GC10
Simplified Chinese language
Subject category: Case Method and Specialist Management Disciplines
Authors: Harry Lane (Ivey Business School, Western University); David Ager (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 1995-03-31
Length: 8 pages
Data source: Published sources
Topics: International marketing; Human resources management (HRM); Real estate
View full details
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