Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-693-026
Authors: Janice H Hammond
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 29 July 2013
Revision date: 14-Aug-2013

Abstract

ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New England area. Its strategy is based on a significant logistics-based cost advantage. The primary case decisions are: (1) how the company should respond to a price war initiated by a strong competitor; and (2) how the company can continue to exploit its logistics advantages as it pursues different growth alternatives. Acts as an effective introduction to logistics, and, in particular, to the fact that logistics is not a purely tactical function, but can be used as a powerful competitive weapon.
Location:
Size:
USD2 million revenues
Other setting(s):
1986

About

Abstract

ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New England area. Its strategy is based on a significant logistics-based cost advantage. The primary case decisions are: (1) how the company should respond to a price war initiated by a strong competitor; and (2) how the company can continue to exploit its logistics advantages as it pursues different growth alternatives. Acts as an effective introduction to logistics, and, in particular, to the fact that logistics is not a purely tactical function, but can be used as a powerful competitive weapon.

Settings

Location:
Size:
USD2 million revenues
Other setting(s):
1986

Related